#Current bed bath beyond coupon free
In 2016, Bed Bath & Beyond began testing a membership model that for $29 a year offered a 20% discount on all purchases and free shipping.īut the membership never caught on.
What happens to buybuy BABY with Bed Bath & Beyond planning to go out of business Critics say offering coupons is a waste of money that would be better directed toward dropping prices across the board or investing in improving products’ quality.īed Bath & Beyond tried to move away from coupons during the 2010s after they squeezed profit margins.Īpparel seen on shelves at a buybuy Baby store in Libertyview Industrial Plaza, Brooklyn, New York, U.S., September 14, 2022.
In the marketing business, sentiment was turning away from coupons. To hell with the rest of the stuff,” Rita Little, the company’s former vice president of marketing, told the Times. “We started to realize that what customers really wanted was the darn coupon. Soon, Bed Bath & Beyond was sending out nearly a billion coupons by mail a year, according to the Times. The company tried different colors like red and yellow, but they were too harsh. In the company’s early years – it dates to 1971 – coupons were infrequent, attached to circulars and for offers like $5 off a purchase of at least $15, according to a 2020 New York Times oral history of the coupons.īed Bath & Beyond’s coupons took off during the 1990s. “They never grew out of their coupon strategy, which is sadly what led to their current situation,” said Liu-Thompkins. Rival stores also began to offer price-match guarantees.īy then, Bed Bath & Beyond was hooked on coupons and couldn’t successfully pivot away. One study found customers who received coupons released feel-good oxytocin hormones and their heart rates decreased.Īs online shopping grew, coupons became a less effective tool because customers could compare prices across different sites to find the lowest one. Redeeming coupons makes shoppers feel smart - like they’ve outfoxed a brand. Once customers were inside, the company hoped they would wander around and impulse shop - buying linens, towels, pots and everything else that caught their eye. “It’s a very effective short-term strategy in terms of generating sales, but coupons are not good for long-term loyalty,” said Yuping Liu-Thompkins, a professor of marketing at Old Dominion University and director of the university’s Loyalty Sciences Lab on customer loyalty.īed Bath & Beyond used coupons to draw shoppers into its maze-like stores. Justin Sullivan/Getty Imagesīed Bath & Beyond is closing hundreds of stores. One week after home retailer Bed Bath and Beyond announced plans to close 87 of its stores the company added 150 stores to that list of closures in an effort to stave off bankruptcy. A customer looks into a closed Bed Bath and Beyond store on Februin Larkspur, California.
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